By: Cynthia Sparagna 
Most of us are involved with networking in some way, shape or form as it has become a necessary tool in today’s business world. For me, it has become as natural as breathing to be involved in a networking group. Your relationships evolve within the group and you can feel confident that you can give and receive referrals to credible, reliable professionals. Here is an interesting article, which I’ve condensed, that I would like to share with very good tips for networking:
Laser-Sharp Networking
3 Tips to Getting Precision Results from Your Networking Efforts
By Dr. Ivan Misner
Did you know that the energy put out by a normal light bulb is equal to the energy put out by a laser beam? A laser has a very tight beam and is very strong and concentrated. A light bulb, on the other hand, releases light in many directions, so the light is comparably weak and diffuse. The difference between the two allows the laser, with focused energy, to have the power to do very fine and delicate surgery, artistic etching and play the broad, full sounds of an orchestral overture.
Does that sound like the kind of precision you want from your networking activities? I’ve found that there are three ways to bring your networking efforts into laser-sharp focus to make it an even more powerful way to build your business:
1. When talking about what you do at networking groups, focus on one aspect of your business at each meeting. Remember, your goal in the networking process should be to train a sales force, not close a sale. Therefore, each time you have an opportunity, focus on a specific product or service you offer, then train people how to refer you in this area.
2. When asking for referrals from your networking partners, be very specific about what you want. Identify specific people to whom you wish to be introduced. Personal introductions can open doors for you that would’ve otherwise remained closed. If you don’t know the name of the manager of another business you wish to meet, find out – then ask specifically for a referral to that person.
3. Meet with each person in your networking circle one on one, away from the general networking session, to deepen the relationship and dial up the focus of your networking efforts.
I can’t stress enough the importance of deepening the relationships with your networking partners. To really maximize the energy of the partnership you’re forging with your referral sources, it’s critical to spend time with them. Just going to a social function or sitting side by side at some type of conference or networking event isn’t enough. You have to be face to face, talking and exploring commonalities and complimentary aspects of each of your businesses to be as powerful a referral source for each other as you can be.
In our increasingly fast-paced society and business climate, it’s important to take your time to get to know your referral sources and cultivate long-lasting and mutually profitable relationships. It’s true that “time is money,” but I also know that without investing a good chunk of your time in one-on-one relationships, you won’t have the kind of strong and deeply focused referral sources you need for successful word-of-mouth marketing.
By focusing your efforts like a laser beam, you’ll fine-tune your networking message and increase your results.
Called the “father of modern networking” by CNN, Dr. Ivan Misner is a New York Times bestselling author. He is the Founder & Chairman of BNI, the world’s largest business networking organization.
EwingSIR does not guarantee information contained in this blog, readers are encouraged not to rely solely on this information and to do their own independent research of facts contained herein. Blog information was obtained from independent sources that we do not endorse, and we do not investigate this information for accuracy.
